Marketing
Learn how to build brands, understand consumer behavior, and create powerful marketing strategies in a digital-first world.
View CurriculumCreate, Connect, Influence
Marketing empowers you to understand markets, engage audiences, and build strong brand identities. You will learn how to design campaigns, analyze consumer behavior, and leverage digital platforms to drive business growth.
Core Marketing Areas
Digital Marketing
SEO, social media, and online campaign strategies.
Brand Management
Building strong brand identity and positioning.
Market Research
Analyzing data and understanding consumer behavior.
Advertising
Creative campaigns across multiple media platforms.
Curriculum Journey
Year 1
Principles of Marketing, Business Mathematics, Economics, Communication Skills
Year 2
Consumer Behavior, Digital Marketing, Business Statistics, Branding Fundamentals
Year 3
Marketing Research, Advertising Strategy, Sales Management, Social Media Marketing
Year 4
Strategic Marketing, Marketing Analytics, Internship, Graduation Project
Specialization Areas
Digital Marketing
SEO, content marketing, and online advertising.
Brand Management
Brand strategy, identity, and positioning.
Market Research
Data analysis and consumer insights.
Advertising & Media
Creative campaigns and media planning.